We collect “Non-Personal Information” and “Personal Information.” Non-Personal Information includes information that cannot be used to personally identify who you are, such as anonymous website usage data, generic demographic information – we may collect data points such as, referring/exit pages and URLs on the website, types of platforms, preferences to certain categories on the website etc.
Information collected via Technology:
In order to enhance the quality of our Service, we also track information provided to us by your browser or through our software application(s) when you visit our website, we may track information such as the website you came from (known commonly as the “referring URL”), your specific type of browser, your device, the time and the date, and other data points that do not personally identify you. We track this information using cookies, or small text files which include an anonymous unique identifier. Cookies are placed on your browser and are stored on the hard drive of the device. This enables us to collect Non-Personal information about your preferences when utilizing our website, both on an individual and aggregate basis.
Information you provide us by registering for an account:
We ensure that the Personal Information you entrust us with is used to help us communicate with you better. For example, we use Personal Information to contact users in response to queries, gather feedback and provide technical support.
The core purpose of gathering Non-Personal Information is so that we can improve the Service we provide you and tailor the user experience. We also aggregate all Non-Personal Information so that we can track trends and spot usage patterns on the website.
We use the best security measures to protect your information from unauthorized access. All accounts are protected by account passwords and we urge all our users to take necessary steps in order to keep your personal information safe – for instance by not disclosing their password and by logging out of their accounts once they are done.
We further protect your information from potential security breaches by implementing certain technological security measures including encryption and firewalls. However, it’s worth pointing out that these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that you understand and agree to assume these risks.
You reserve the right to prevent us from reaching out to you for marketing purposes at any time. When we send you a promotional communication, you, as the user, can choose to opt out of further promotional communications by following the unsubscribe procedure provided in each of the promotional e-mails we send.